POWER IS OUR MIDDLE NAME

APC: Power Is Our Middle Name

Very excited to share yet another example of my "day job" with you.

This time our client, APC, came to us wanting a video that established them as the "go-to" provider of computer network power supplies.

I came up with the tagline: "Power Is Our Middle Name" (which I was amazed no one had thought of before), and the client loved it.

I also wrote the script which remained totally unchanged (except the word "dream" was replaced with "envision") from concept to final version.

It's not often I am so excited about something I did for a client at work, but this video makes me smile.

Hope you like it.