Tuesday, May 13, 2014
POWER IS OUR MIDDLE NAME
APC: Power Is Our Middle Name
Very excited to share yet another example of my "day job" with you.
This time our client, APC, came to us wanting a video that established them as the "go-to" provider of computer network power supplies.
I came up with the tagline: "Power Is Our Middle Name" (which I was amazed no one had thought of before), and the client loved it.
I also wrote the script which remained totally unchanged (except the word "dream" was replaced with "envision") from concept to final version.
It's not often I am so excited about something I did for a client at work, but this video makes me smile.
Hope you like it.