Friday, December 07, 2007


by Keith Giles

I've been reading quite a bit lately about viral marketing, guerilla marketing, New Media, Web 2.0, and a lot of marketing-related articles dealing with the future of advertising trends.

I started asking myself, "Why does anyone read a blog at all?" and then specifically, "Why does anyone read THIS blog?" I have to confess I really don't know. Feel free to comment below if you have any insight to share.

I myself only read a handful of blogs. Most are written by friends of mine like Lisa Wahrmund, or Lito Bujanda-Moore, or Mike Burns and a few are blogs from marketing gurus like Seth Godin or from comic book industry people like Heidi MacDonald or creators like Brian Wood or artists like Eric Canete (for his usually daily art updates), or Paul Pope, or Derek Hess.

The only blog I read that is like mine is Mike Burns. Most of the blogs I read are to inform me about a friend's life, to catch new ideas on marketing, to view new art from a favorite artist, or to get news updates that I can't find on a mainstream website.

So, again, I ask, "Why does anyone read my blog?"

Some people, I know, read my blog because they are sent here by a link off one of my articles over at or, and maybe a few others get here from a link off another person's blog (but my guess is that's rare).

When I started this blog I think it was mainly to serve as an online repository of my articles which had been previously published on as part of my (then ongoing) column "Subversive". If you go waaayyy back on the "Archives" of this blog, for example, you'll find that the first 40 or so entries are all reprints (some with dead links and graphics) of articles from those Relevant Magazine columns. It was only after that was accomplished (and the column at RM ended) that I realized that, somehow, there were people actually READING my random posts here on the Christian subculture, discipleship to Jesus, Compassion Ministry and the Gospel of the Kingdom (and later, House Church).

Out of this blog grew the weekly e-newsletter [Subversive Underground] and out of that grew my first two books (see links at left).

Eventually I think this blog came to represent my attempt to communicate the subversive nature of the Gospel of the Kingdom that Jesus preached. I genuinely feel that I have a calling from God to write about what it means to follow Jesus. This is my ministry (along with the [SU] and my books, and The Mission house church).

I would love to think that, in some small way, I am part of a larger movement. I would like to believe that somehow my blog, my articles, my writing, is part of God's plan to motivate a generation of "Jesus Followers" who take the words of our Lord seriously enough to actually put them into practice.

I'm not the one who sets any agenda. I feel like I am part of a bigger agenda, God's agenda, for ushering in a wave of change within the Body of Christ.

If I had the bandwidth here's what I'd love to add to the online Subversive Universe one day:

1) Podcasts- I know I'm late to the party here, but I think it would be great if I could put together a semi-regular Subversive podcast. I've been encouraged to do just that by several friends of mine but I've not stepped into this yet because, mainly, I don't have the time…or a microphone for my laptop. I also don't want to do it if it's cheesy or crappy. I would also prefer to do it with a group of people having a conversation rather than me in my bedroom talking to myself. So…maybe next year, who knows?

2) Webzine/Moblog- This would be a web magazine on the subjects I care most about written by myself and several other bloggers and writers. So, I'd create a different blog-based webzine where other writers would regularly contribute articles on justice, discipleship, house church, Christian subculture, etc. I'd love to get contributors like Mike Burns, Crissy Brooks (MIKA CDC), Neil Cole (CMA Resources), David Ruis, John Fischer (see below), and others to post regular articles to a single webzine.

3) "Manifesto": Monthly One-Day Discussion Groups- This would be a way to gather a handful of people locally to get together for coffee and inspired conversation on topics like the house church, missional life, compassion ministry, impacting the culture, the Arts, etc. Sort of an open source "Non-Con" if you will.

Of course, the problem is that I am only one person. My ideas outstrip my ability to actualize them. I have a full-time job as an editorial copywriter, a wife and two children, two house churches to pastor, and several book projects in progress, all in addition to this blog and the weekly e-newsletter.

My plate is full right now.

Maybe in 2008? Or 2009?

We'll see….

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